Nike: Find Your Ground

Nike: Find your Ground from Annis Naeem on Vimeo.

Directed, Written, Edited by: Annis Naeem
Executive Producers: Annis Naeem, Nike
Soundtrack: Peter Nanasi
Sound: Zelig Sound
My other roles:
Mattepainting, Animation, Compositing, Editing

A recent student film I did at Art Center College of Design in conjunction with Nike. The project was sponsored by Nike and the goal was to create a conceptual video on the future of sports.

Some say running is a lonely sport at times. A runner can run for miles and hours on end, lost in their thoughts but focused ahead. The point of this short is to analyze the future of sports through Augmented Reality, while trying to capture the romanticism that goes along with the sport by following the journey of three athletes from their practice to their moment of winning through symbolic landmarks and visuals.

Here are some concept-art pieces I did as art-direction for myself and for the others helping on the project. These were also used as base underlays for the actual matte paintings.